Italy’s Tourism Boom and the 2025 Jubilee Year

Written by Rem Malloy, since 1995 Rem has been guiding and designing trips to Italy and all of Western Europe and is considered an expert in his field for over 30 years.

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The 2025 Jubilee Year will be one of the most significant and widely celebrated events in Italy. Italy has long been one of the most sought-after travel destinations in the world, known for its rich history, stunning landscapes, and culinary delights. However, 2025 will be an even more extraordinary year for tourism as the country prepares for a significant surge in visitors due to the highly anticipated 2025 Jubilee Year. This special event occurs once every 25 years and holds deep religious and cultural significance. 

The 2025 Jubilee is anticipated to draw approximately 35 million visitors (nearly triple the number of visitors in 2024). Travelers should prepare for crowded attractions and plan on booking accommodations and tours well in advance. 

What is the Jubilee Year?

The Jubilee Year, also known as the Holy Year, is a special event in the Catholic Church dating back to 1300, when Pope Boniface VIII declared the first Jubilee. Since then, the event has been a major spiritual and cultural milestone, drawing millions of pilgrims to Rome. The 2025 Jubilee, announced by Pope Francis, carries the theme “Pilgrims of Hope”.

Rome, the heart of the Catholic Church, is the focal point of Jubilee celebrations. Pilgrims from around the world will flock to the Eternal City to visit the four major basilicas (St. Peter’s Basilica, St. John Lateran, St. Paul Outside the Walls, and Santa Maria Maggiore). Special religious ceremonies, processions, and masses are held throughout the year, making Rome a hub of spiritual renewal and cultural exchange.

To accommodate the influx of tourists, the Italian government and the Vatican have invested heavily in infrastructure projects These include the restoration of historic sites, improvements to public transportation, and enhanced security measures. The city is also preparing for an increase in demand for accommodations, with hotels and rentals experiencing high bookings well in advance.

With a year-long calendar packed full of special events and celebrations, Rome, Venice, and Florence will also see an unprecedented influx of tourists. This means that accommodations, sightseeing tours, and transportation options will be in high demand and likely to sell out quickly.

Impact on Tourism Beyond Rome

While Rome remains the primary destination for Jubilee pilgrims, the surge in tourism will benefit the entire country. Many visitors will extend their trips to explore Italy’s other iconic locations such as Florence,VeniceMilan, and Naples. Religious sites such as Assisi, home of St. Francis, will also witness a significant rise in pilgrims.

Additionally, Italian regions are seizing the opportunity to promote their cultural heritage, local traditions, and gastronomy. The 2025 Jubilee Year’s impact will boost revenue for businesses in hospitality, transportation, and retail, providing a much-needed economic stimulus.

While the surge in tourism is a boon for Italy’s economy, it also presents logistical challenges. Increased foot traffic in major cities may lead to overcrowding, higher prices for accommodations, and strain on public services. Authorities are implementing strategies to manage crowds, including staggered access to popular sites and increased transportation services.

Additionally, sustainability concerns are at the forefront of planning. With millions expected to visit Italy, environmental efforts are crucial. This includes waste management, preservation of historical landmarks, and promotion of eco-friendly travel.

Prepare for the Crowds and Book in Advance 

Given the expected surge in visitors, travelers should prepare for crowded attractions, longer wait times, and increased prices in major cities. Popular landmarks such as the Vatican Museums, the Colosseum, and the Trevi Fountain are likely to see a record numbers of tourists. It is advisable to purchase tickets for attractions in advance and opt for guided tours that offer skip-the-line privileges.

Visitors should also familiarize themselves with the city’s transportation options. Rome’s metro and bus systems will be heavily used. Learning alternative routes, using ride-sharing apps, or even exploring the city on foot will help avoid congestion. Early mornings and late evenings may be the best times to visit key sites with fewer crowds. Navigating through Italy’s most bustling cities requires well-organized transportation. By booking your ground transportation early, you’ll avoid the stress of last-minute arrangements, ensuring a smooth journey throughout your trip.

Due to the expected high demand, travelers should book accommodations well in advance to secure reasonable prices and preferred locations. Hotels, hostels, and vacation rentals will fill up quickly, particularly near major pilgrimage sites and central Rome. For budget-conscious travelers, staying in surrounding neighborhoods or less tourist-heavy areas might be a viable option. Major cities such as Rome, Venice, and Florence are always popular tourist destinations. However, during the 2025 Jubilee Year, the demand for hotels, bed and breakfasts, and other accommodations will be exceptionally high. Starting your planning early ensures that you can secure the best places to stay, tailored to your preferences and needs.

Similarly, guided tours and excursions will sell out quickly, particularly those related to religious sites and historical landmarks. Booking tours ahead of time ensures availability and often provides benefits such as priority access or smaller group sizes. The Jubilee Year will feature unique events and access to sites that are not typically available. Early planning allows you to reserve spots for these special tours and experiences, ensuring you don’t miss out on any highlights.

With an influx of visitors, restaurants and cafes near major sites will be crowded, and reservations are essential for popular dining spots. Travelers should explore less touristy areas for authentic and less expensive Italian cuisine. Street food markets and local trattorias provide excellent alternatives for experiencing Italy’s renowned gastronomy without the long wait times.

Additionally, visitors should take advantage of local experiences beyond the religious celebrations. Attending traditional festivals, visiting artisan markets, and taking cooking classes can offer a deeper connection to Italian culture. Exploring smaller towns and countryside areas may provide a more relaxed experience away from the bustling crowds in Rome.

The 2025 Jubilee Year will have a lasting impact on Italy, not only as a deeply spiritual event but also as a significant driver of tourism and economic growth. Whether you’re a pilgrim seeking a transformative journey or a traveler eager to experience Italy at its most vibrant, 2025 offers a once-in-a-lifetime opportunity to witness history in the making. With careful planning and preparation, visitors can make the most of their journey and fully immerse themselves in the experience of the Jubilee Year.

Start Planning your Jubilee Year Trip Today

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If you plan to visit Italy in 2025, meticulous preparation will be crucial to managing the crowds and making the most of your trip during this historic occasion. Given the anticipated high demand and the significance of the 2025 Jubilee Year, we highly recommend beginning your planning process as soon as possible. By partnering with Italy4Real, you gain access to our extensive network of resources and expertise, ensuring your trip is perfectly planned and executed.

Don’t wait until it’s too late. Contact us now to start planning your 2025 Jubilee Year trip and the unique experience of this extraordinary year in Italy. Our dedicated team is ready to assist you in creating an unforgettable travel experience. 

About the Author

Rem Malloy started Italy4real back in 1995 with his mother, Deborah de Maio.

He specialises in Italian tours as well as customised tours to France, England, Ireland, Germany, Switzerland, Greece and Spain. He was also featured in the Travel Channel show Mysteries at The Museum in 2016.

Rem has family in Italy and his mothers home town is Cava di Terrani, near the Amalfi Coast. The family has a street named after them in Sorrento, Via Luigi de Maio; a relative who was mayor of Sorrento.

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